Emotions and Values in Equity Crowdfunding Investment Choices 2 is popular PDF and ePub book, written by Christian Goglin in 2021-03-26, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Emotions and Values in Equity Crowdfunding Investment Choices 2 can be Read Online from any device for your convenience.
Emotions and Values in Equity Crowdfunding Investment Choices 2 Book PDF Summary
Equity crowdfunding is a new way for seed stage start-ups to generate initial capital and, as such, raises questions around the choices made by investors within this area. Understanding it is important for investor protection, as investors are generally unaware of the factors that can influence their decisions. However, investing in equity crowdfunding places the investor in a unique decision-making framework, in which resources such as images, videos and storytelling are all mobilized by entrepreneurs and platforms as tools of persuasion. This context thus seems to favor more holistic and emotional decision-making, rather than a process that is rational and analytical. Volume 1 presents a transdisciplinary theoretical analysis, combining different fields within the social sciences, primarily finance, marketing and psychology. In this second volume, an explanatory model is developed on the basis of this theoretical framework, which is then empirically tested using data from laboratory experiments. This book also proposes the original theory of emotional matching, which is both justified and substantiated. It personalizes behavior and offers a new perspective based on project characteristics and investor preferences.
Detail Book of Emotions and Values in Equity Crowdfunding Investment Choices 2 PDF
- Author : Christian Goglin
- Release : 26 March 2021
- Publisher : John Wiley & Sons
- ISBN : 9781119817888
- Genre : Business & Economics
- Total Page : 370 pages
- Language : English
- PDF File Size : 8,7 Mb
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