Email Marketing in a Digital World is popular PDF and ePub book, written by Richard C. Hanna in 2015-12-18, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Email Marketing in a Digital World can be Read Online from any device for your convenience.
Email Marketing in a Digital World Book PDF Summary
Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including social and digital media channels, cannot duplicate or recreate the unique capabilities of email marketing. This book is for those who wish to learn more about how email marketing works, whether as students, teachers, or practitioners. The authors recap the history of email and email marketing and explain how it informs email today. They cover the fundamentals of email marketing, including types of emails, the elements of an email, email metrics, best practices for email for improving performance, list development, and the benefits of segmenting an email list. Also addressed are special topics in email strategy, including the psychology of email recipients, AB testing for optimizing email elements, integrating email with social media, and aligning email with big data sources.
Detail Book of Email Marketing in a Digital World PDF
- Author : Richard C. Hanna
- Release : 18 December 2015
- Publisher : Business Expert Press
- ISBN : 9781606499931
- Genre : Business & Economics
- Total Page : 150 pages
- Language : English
- PDF File Size : 17,5 Mb
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