E Service New Directions in Theory and Practice is popular PDF and ePub book, written by Roland T. Rust in 2016-09-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, E Service New Directions in Theory and Practice can be Read Online from any device for your convenience.
E Service New Directions in Theory and Practice Book PDF Summary
The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.
Detail Book of E Service New Directions in Theory and Practice PDF
- Author : Roland T. Rust
- Release : 16 September 2016
- Publisher : Routledge
- ISBN : 9781315291277
- Genre : Business & Economics
- Total Page : 347 pages
- Language : English
- PDF File Size : 9,9 Mb
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