e Consumers in the Era of New Tourism is popular PDF and ePub book, written by Erkan Sezgin in 2016-01-20, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, e Consumers in the Era of New Tourism can be Read Online from any device for your convenience.
e Consumers in the Era of New Tourism Book PDF Summary
This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.
Detail Book of e Consumers in the Era of New Tourism PDF
- Author : Erkan Sezgin
- Release : 20 January 2016
- Publisher : Springer
- ISBN : 9789811000874
- Genre : Business & Economics
- Total Page : 146 pages
- Language : English
- PDF File Size : 20,5 Mb
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