Doctor Who The Unfolding Event Marketing Merchandising and Mediatizing a Brand Anniversary is popular PDF and ePub book, written by Matt Hills in 2015-07-22, it is a fantastic choice for those who relish reading online the Performing Arts genre. Let's immerse ourselves in this engaging Performing Arts book by exploring the summary and details provided below. Remember, Doctor Who The Unfolding Event Marketing Merchandising and Mediatizing a Brand Anniversary can be Read Online from any device for your convenience.
Doctor Who The Unfolding Event Marketing Merchandising and Mediatizing a Brand Anniversary Book PDF Summary
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Detail Book of Doctor Who The Unfolding Event Marketing Merchandising and Mediatizing a Brand Anniversary PDF
- Author : Matt Hills
- Release : 22 July 2015
- Publisher : Springer
- ISBN : 9781137463326
- Genre : Performing Arts
- Total Page : 146 pages
- Language : English
- PDF File Size : 11,6 Mb
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