Divided Spirits is popular PDF and ePub book, written by Sarah Bowen in 2015-10-01, it is a fantastic choice for those who relish reading online the Cooking genre. Let's immerse ourselves in this engaging Cooking book by exploring the summary and details provided below. Remember, Divided Spirits can be Read Online from any device for your convenience.
Divided Spirits Book PDF Summary
Divided Spirits tells the stories of tequila and mezcal, two of MexicoÕs most iconic products. In doing so, the book illustrates how neoliberalism influences the production, branding, and regulation of local foods and drinks. It also challenges the strategy of relying on ÒalternativeÓ markets to protect food cultures and rural livelihoods. In recent years, as consumers increasingly demand to connect with the people and places that produce their food, the concept of terroirÑthe taste of placeÑhas become more and more prominent. Tequila and mezcal are both protected by denominations of origin (DOs), legal designations that aim to guarantee a productÕs authenticity based on its link to terroir. Advocates argue that the DOs expand market opportunities, protect cultural heritage, and ensure the reputation of MexicoÕs national spirits. Yet this book shows how the institutions that are supposed to guard Òthe legacy of all MexicansÓ often fail those who are most in need of protection: the small producers, agave farmers, and other workers who have been making tequila and mezcal for generations. The consequencesÑfor the quality and taste of tequila and mezcal, and for communities throughout MexicoÑare stark. Divided Spirits suggests that we must move beyond market-based models if we want to safeguard local products and the people who make them. Instead, we need systems of production, consumption, and oversight that are more democratic, more inclusive, and more participatory. Lasting change is unlikely without the involvement of the state and a sustained commitment to addressing inequality and supporting rural development.
Detail Book of Divided Spirits PDF
- Author : Sarah Bowen
- Release : 01 October 2015
- Publisher : Univ of California Press
- ISBN : 9780520281042
- Genre : Cooking
- Total Page : 280 pages
- Language : English
- PDF File Size : 17,8 Mb
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