Digital Type Design for Branding is popular PDF and ePub book, written by Stephen Boss in 2018-01-17, it is a fantastic choice for those who relish reading online the Computers genre. Let's immerse ourselves in this engaging Computers book by exploring the summary and details provided below. Remember, Digital Type Design for Branding can be Read Online from any device for your convenience.
Digital Type Design for Branding Book PDF Summary
The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs. Key Features A how-to resource for designers to referencee while designing letterforms. The designer will be left with a clear understanding of why letterforms look the way they do, and the moethod and order of letterform development, enabling the designer to draw on history when developing their glyphs. How-to illustrations will highlight the process and downloadable vectors will give the designer templates to begin their project. This book gives designers a solid footing when designing a series of characters without developing a complete alphabet. Custom typography is a growing trend and every newly minted designer should have a practical knowledge of the origins of letters and the method of building letterforms.
Detail Book of Digital Type Design for Branding PDF
- Author : Stephen Boss
- Release : 17 January 2018
- Publisher : CRC Press
- ISBN : 9781315349732
- Genre : Computers
- Total Page : 189 pages
- Language : English
- PDF File Size : 13,9 Mb
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