Digital Trust is popular PDF and ePub book, written by Barry Connolly in 2020-02-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Digital Trust can be Read Online from any device for your convenience.
Digital Trust Book PDF Summary
A guide to how e-SMEs can successfully engage within social media communities to positively influence their brand trust and reputation. Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers. In this new and disruptive commercial environment, consumers have developed an expectancy of direct, transparent communication through social media. The traditional means of building and maintaining trust have been rendered obsolete by the chaotic, competitive magnitude of multiple online platforms. With a unique combination of academic rigour and practical guidance, Digital Trust is the definitive guide to effectively using social media to build an authentic, trustful connection with your consumer base. Drawing on his extensive experience in marketing and communications, Barry Connolly demonstrates how to harness the commercial opportunities provided by social media, while also showing how you can avoid its most common mistakes and pitfalls. With original research and illuminating case studies, Digital Trust provides adaptable and accessible social media strategies that will strengthen and expand your consumer base.
Detail Book of Digital Trust PDF
- Author : Barry Connolly
- Release : 06 February 2020
- Publisher : Bloomsbury Publishing
- ISBN : 9781472961358
- Genre : Business & Economics
- Total Page : 257 pages
- Language : English
- PDF File Size : 21,9 Mb
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