Wine Tourism Destination Management and Marketing is popular PDF and ePub book, written by Marianna Sigala in 2019-06-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Wine Tourism Destination Management and Marketing can be Read Online from any device for your convenience.
Wine Tourism Destination Management and Marketing Book PDF Summary
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
Detail Book of Wine Tourism Destination Management and Marketing PDF
- Author : Marianna Sigala
- Release : 25 June 2019
- Publisher : Springer
- ISBN : 9783030004378
- Genre : Business & Economics
- Total Page : 644 pages
- Language : English
- PDF File Size : 19,7 Mb
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