Design by IKEA is popular PDF and ePub book, written by Sara Kristoffersson in 2014-10-23, it is a fantastic choice for those who relish reading online the Design genre. Let's immerse ourselves in this engaging Design book by exploring the summary and details provided below. Remember, Design by IKEA can be Read Online from any device for your convenience.
Design by IKEA Book PDF Summary
Sara Kristoffersson's compelling study provides the first sustained critical history of IKEA. Kristoffersson argues that the company's commercial success has been founded on a neat alignment of the brand with a particular image of Swedish national identity – one that is bound up with ideas of social democracy and egalitarianism - and its material expression in a pared-down, functional design aesthetic. Employing slogans such as “Design for everyone” and “Democratic design”, IKEA signals a rejection of the stuffy, the 'chintzy', and the traditional in both design practices and social structures. Drawing on original research in the IKEA company archive and interviews with IKEA personnel, Design by IKEA traces IKEA's symbolic connection to Sweden, through its design output and its promotional materials, to examine how the company both promoted and profited from the concept of Scandinavian Design.
Detail Book of Design by IKEA PDF
- Author : Sara Kristoffersson
- Release : 23 October 2014
- Publisher : Bloomsbury Publishing
- ISBN : 9780857858153
- Genre : Design
- Total Page : 169 pages
- Language : English
- PDF File Size : 11,5 Mb
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