Unpacking IKEA is popular PDF and ePub book, written by Pauline Garvey in 2017-11-23, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Unpacking IKEA can be Read Online from any device for your convenience.
Unpacking IKEA Book PDF Summary
This book represents the first anthropological ethnography of Ikea consumption and goes to the heart of understanding the unique and at times frantic popularity of this one iconic transnational store. Based on a year of participant observation in Stockholm’s Kungens Kurva store – the largest in the world - this book places the retailer squarely within the realm of the home-building efforts of individuals in Stockholm and to a lesser degree in Dublin. Ikea, the world’s largest retailer and one of its most interesting, is the focus of intense popular fascination internationally, yet is rarely subject to in-depth anthropological inquiry. In Unpacking Ikea, Garvey explores why Ikea is never ‘just a store’ for its customers, and questions why it is described in terms of a cultural package, as everyday and classless. Using in-depth interviews with householders over several years, this ethnographic study follows the furniture from the Ikea store outwards to probe what people actually take home with them.
Detail Book of Unpacking IKEA PDF
- Author : Pauline Garvey
- Release : 23 November 2017
- Publisher : Routledge
- ISBN : 9781317642961
- Genre : Social Science
- Total Page : 182 pages
- Language : English
- PDF File Size : 19,7 Mb
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