Cyberpop is popular PDF and ePub book, written by Sidney Eve Matrix in 2013-05-13, it is a fantastic choice for those who relish reading online the Performing Arts genre. Let's immerse ourselves in this engaging Performing Arts book by exploring the summary and details provided below. Remember, Cyberpop can be Read Online from any device for your convenience.
Cyberpop Book PDF Summary
Cyberpop is an analysis of cyberculture and its popular cultural productions. The study begins with a Foucaultian model of cyberculture as a discursive formation, and explains how some key concepts (such as 'virtuality,' 'speed,' and 'Connectivity') operate as a conceptual architecture network linking technologies to information and individual subjects. The chapters then each focus on a particular cyberfiguration, including Hollywood films (GATTACA,The Matrix), popular literature (William Gibson's Neuromancer, Scott Westerfeld's Polymorph), advertising for digital products and services (Apple Computer's '1984/McIntosh' campaign, AT&T's 'mLife' campaign), digital artworks (including virtual females such as Motorola's 'Mya' and Elite Modeling Agency's 'Webbie Tookay,' and work by visual artist Daniel Lee for Microsoft's 'Evolution' campaign), and video games (TombRaider). Each close reading illustrates the ways in which representations of digital lifestyles and identities - which typically fetishize computers and celebrate a 'high tech' aesthetic encourage participation in digital capitalism and commodity cyberculture. Matrix argues that popular representations of cyberculture often function as forms of social criticism that creatively inspire audiences to 'think different' (in the words of Mac advertising) about the consequences of the digitalization of everyday life.
Detail Book of Cyberpop PDF
- Author : Sidney Eve Matrix
- Release : 13 May 2013
- Publisher : Routledge
- ISBN : 9781135506643
- Genre : Performing Arts
- Total Page : 207 pages
- Language : English
- PDF File Size : 9,7 Mb
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