Customer Relationship Marketing Theoretical And Managerial Perspectives is popular PDF and ePub book, written by Naresh K Malhotra in 2020-12-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Customer Relationship Marketing Theoretical And Managerial Perspectives can be Read Online from any device for your convenience.
Customer Relationship Marketing Theoretical And Managerial Perspectives Book PDF Summary
'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:
Detail Book of Customer Relationship Marketing Theoretical And Managerial Perspectives PDF
- Author : Naresh K Malhotra
- Release : 04 December 2020
- Publisher : World Scientific
- ISBN : 9781944659738
- Genre : Business & Economics
- Total Page : 371 pages
- Language : English
- PDF File Size : 11,8 Mb
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