Customer Relationship Management Systems Handbook is popular PDF and ePub book, written by Duane E. Sharp in 2002-07-19, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Customer Relationship Management Systems Handbook can be Read Online from any device for your convenience.
Customer Relationship Management Systems Handbook Book PDF Summary
This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.
Detail Book of Customer Relationship Management Systems Handbook PDF
- Author : Duane E. Sharp
- Release : 19 July 2002
- Publisher : CRC Press
- ISBN : 9781420000153
- Genre : Business & Economics
- Total Page : 266 pages
- Language : English
- PDF File Size : 14,5 Mb
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