Customer Relationship Management in the Financial Industry is popular PDF and ePub book, written by Federico Rajola in 2014-07-08, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Customer Relationship Management in the Financial Industry can be Read Online from any device for your convenience.
Customer Relationship Management in the Financial Industry Book PDF Summary
An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack of complete business integration. Increased exchange of knowledge between customers and the amount of such data available is steadily becoming a challenge for companies, especially in extending internal systems to global information systems with the purpose to collect and update data on a global scale. In this book, Prof. Rajola analyses different aspects of CRM systems taking both an organizational and a technological perspective. He adopts a theoretical framework to unpack issues associated with the need for companies to integrate operations and business processes. The emphasis is then drawn to development of effective CRM (and CRM 2.0) initiatives by making use of illustrative case studies of successful CRM systems implementation in the financial industry. The framework adopted in this book can be used by both scholars and managers to evaluate the interdependencies between operations, business processes, and CRM systems. .
Detail Book of Customer Relationship Management in the Financial Industry PDF
- Author : Federico Rajola
- Release : 08 July 2014
- Publisher : Springer Science & Business Media
- ISBN : 9783642355547
- Genre : Business & Economics
- Total Page : 187 pages
- Language : English
- PDF File Size : 20,9 Mb
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