Customer Loyalty in Third Party Logistics Relationships is popular PDF and ePub book, written by David L. Cahill in 2006-11-23, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Customer Loyalty in Third Party Logistics Relationships can be Read Online from any device for your convenience.
Customer Loyalty in Third Party Logistics Relationships Book PDF Summary
To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences.
Detail Book of Customer Loyalty in Third Party Logistics Relationships PDF
- Author : David L. Cahill
- Release : 23 November 2006
- Publisher : Springer Science & Business Media
- ISBN : 9783790819045
- Genre : Business & Economics
- Total Page : 315 pages
- Language : English
- PDF File Size : 18,5 Mb
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