Customer Centricity in Organized Retailing is popular PDF and ePub book, written by Manoj Kumar Dash in 2023-06-26, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Customer Centricity in Organized Retailing can be Read Online from any device for your convenience.
Customer Centricity in Organized Retailing Book PDF Summary
This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state. This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.
Detail Book of Customer Centricity in Organized Retailing PDF
- Author : Manoj Kumar Dash
- Release : 26 June 2023
- Publisher : Springer Nature
- ISBN : 9789811935930
- Genre : Business & Economics
- Total Page : 187 pages
- Language : English
- PDF File Size : 18,5 Mb
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