Cultures of Selling is popular PDF and ePub book, written by Laura Ugolini in 2018-12-07, it is a fantastic choice for those who relish reading online the History genre. Let's immerse ourselves in this engaging History book by exploring the summary and details provided below. Remember, Cultures of Selling can be Read Online from any device for your convenience.
Cultures of Selling Book PDF Summary
The study of consumption and its relationship to cultural and social values has become a vibrant and important field in recent years. Hitherto however, relatively few detailed and full length works on this topic have been published. In what will become a seminal volume, this book examines retail selling in various historical contexts and locations, as both an activity at once 'mundane' and almost universal. The book introduces the reader to the existing literature relevant to the subject; and explores the widespread perceptions of moral ambiguity surrounding the practice of selling consumer goods - ranging from concerns about the adulteration of goods, to fears about sharp practice on the part of retailers - and places such concerns in the context of wider societal values and ideas. The ambivalence towards retail selling and sellers is also a central focus of the collection, focussing on the attempts by retailers to develop selling techniques and successful practices of salesmanship, and at the same time establish widely-shared understandings of 'good' retailing. The book also delves into the more dubious practices of retail selling, including practices on the margin of legality, the issue of credit and changing attitudes towards debt. Uniquely the book examines how sales techniques relate to the wider context of a whole shopping 'experience' or shopping environment. Taken as a whole, this volume will provide a first port of call for students, researchers and others interested in exploring consumer cultures, and the cultural norms and practices involved in the sale of consumer goods in various historical periods and geographical contexts.
Detail Book of Cultures of Selling PDF
- Author : Laura Ugolini
- Release : 07 December 2018
- Publisher : Routledge
- ISBN : 9781351946698
- Genre : History
- Total Page : 331 pages
- Language : English
- PDF File Size : 17,8 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Cultures of Selling by Laura Ugolini, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.