Critical Branding is popular PDF and ePub book, written by Caroline Koegler in 2018-03-13, it is a fantastic choice for those who relish reading online the Literary Criticism genre. Let's immerse ourselves in this engaging Literary Criticism book by exploring the summary and details provided below. Remember, Critical Branding can be Read Online from any device for your convenience.
Critical Branding Book PDF Summary
Critical Branding: Postcolonial Studies and the Market provides an original answer to what Sarah Brouillette has called postcolonial studies’ ‘longstanding materialist challenge’, illuminating the relationship between what is often broadly called ‘the market’ and the practice and positionality of postcolonial critics and their field, postcolonial studies. After much attention has been paid to the status of literary writers in markets, and after a range of sweeping attacks against the field for its alleged ‘complicity’ with capitalism, this study takes the crucial step of systematically exploring the engagement of postcolonial critics in market practice, substituting an automatic sense of accusation (Dirlik), dread (Westall; Brouillette), rage (Young; Williams), or irony (Huggan; Ponzanesi; Mendes) with a nuanced exploration and critique. Bringing together concepts from business studies, postcolonial studies, queer studies, and literary and cultural studies in an informed way, Critical Branding sets on a thorough theoretical footing a range of categories that, while increasingly current, remain surprisingly obscure, such as the market, market forces, and branding. It also provides new concepts with which to think the market as a dimension of practice, such as brand narratives, brand acts, and brand politics. At a time when the marketisation of the university system and the resulting effects on academics are much on our minds, Critical Branding is a timely contribution that explores how diversely postcolonial studies and the market intersect, for better and for worse.
Detail Book of Critical Branding PDF
- Author : Caroline Koegler
- Release : 13 March 2018
- Publisher : Routledge
- ISBN : 9781351384506
- Genre : Literary Criticism
- Total Page : 353 pages
- Language : English
- PDF File Size : 11,9 Mb
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