Creative Marketing for New Product and New Business Development is popular PDF and ePub book, written by Akira Ishikawa in 2008, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Creative Marketing for New Product and New Business Development can be Read Online from any device for your convenience.
Creative Marketing for New Product and New Business Development Book PDF Summary
New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as ?Healthy Tea?? developed by Japan Coca-Cola, Inc., the recommendation engine ?Teach Me Electronic Appliances?, and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.
Detail Book of Creative Marketing for New Product and New Business Development PDF
- Author : Akira Ishikawa
- Release : 21 September 2024
- Publisher : World Scientific
- ISBN : 9789812772183
- Genre : Business & Economics
- Total Page : 337 pages
- Language : English
- PDF File Size : 12,7 Mb
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