Corporate Heritage Marketing is popular PDF and ePub book, written by Angelo Riviezzo in 2021-05-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Corporate Heritage Marketing can be Read Online from any device for your convenience.
Corporate Heritage Marketing Book PDF Summary
Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners.
Detail Book of Corporate Heritage Marketing PDF
- Author : Angelo Riviezzo
- Release : 30 May 2021
- Publisher : Routledge
- ISBN : 9781000390704
- Genre : Business & Economics
- Total Page : 181 pages
- Language : English
- PDF File Size : 15,7 Mb
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