Heritage Marketing is popular PDF and ePub book, written by Shashi Misiura in 2006, it is a fantastic choice for those who relish reading online the Antiques & Collectibles genre. Let's immerse ourselves in this engaging Antiques & Collectibles book by exploring the summary and details provided below. Remember, Heritage Marketing can be Read Online from any device for your convenience.
Heritage Marketing Book PDF Summary
This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, environmental factors, markets segmentation and target marketing in the heritage industry, and company heritage marketing.
Detail Book of Heritage Marketing PDF
- Author : Shashi Misiura
- Release : 29 September 2024
- Publisher : Routledge
- ISBN : 9780750663182
- Genre : Antiques & Collectibles
- Total Page : 298 pages
- Language : English
- PDF File Size : 16,5 Mb
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