Coordinating Internet Sales with Other Channels is popular PDF and ePub book, written by Andreas Pinterits in 2009-02-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Coordinating Internet Sales with Other Channels can be Read Online from any device for your convenience.
Coordinating Internet Sales with Other Channels Book PDF Summary
Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of the model by a showcase implementation.
Detail Book of Coordinating Internet Sales with Other Channels PDF
- Author : Andreas Pinterits
- Release : 24 February 2009
- Publisher : Springer Science & Business Media
- ISBN : 9783834999504
- Genre : Business & Economics
- Total Page : 205 pages
- Language : English
- PDF File Size : 20,8 Mb
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