Marketing Theory is popular PDF and ePub book, written by Shelby D. Hunt in 2024-09-30, it is a fantastic choice for those who relish reading online the Uncategoriezed genre. Let's immerse ourselves in this engaging Uncategoriezed book by exploring the summary and details provided below. Remember, Marketing Theory can be Read Online from any device for your convenience.
Marketing Theory Book PDF Summary
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Detail Book of Marketing Theory PDF
- Author : Shelby D. Hunt
- Release : 30 September 2024
- Publisher : M.E. Sharpe
- ISBN : 9780765628695
- Genre : Uncategoriezed
- Total Page : 514 pages
- Language : English
- PDF File Size : 14,9 Mb
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