Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence is popular PDF and ePub book, written by Afzal Sayed Munna in 2023, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence can be Read Online from any device for your convenience.
Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence Book PDF Summary
Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians.
Detail Book of Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence PDF
- Author : Afzal Sayed Munna
- Release : 25 June 2024
- Publisher : Unknown
- ISBN : 166847736X
- Genre : Business & Economics
- Total Page : 0 pages
- Language : English
- PDF File Size : 16,7 Mb
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