Consumers in Context is popular PDF and ePub book, written by Gordon Foxall in 2016-01-29, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Consumers in Context can be Read Online from any device for your convenience.
Consumers in Context Book PDF Summary
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
Detail Book of Consumers in Context PDF
- Author : Gordon Foxall
- Release : 29 January 2016
- Publisher : Routledge
- ISBN : 9781317332961
- Genre : Business & Economics
- Total Page : 573 pages
- Language : English
- PDF File Size : 15,8 Mb
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