Consumer Innovation at the Base of the Pyramid is popular PDF and ePub book, written by Sarah Praceus in 2014-04-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Consumer Innovation at the Base of the Pyramid can be Read Online from any device for your convenience.
Consumer Innovation at the Base of the Pyramid Book PDF Summary
Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Differences and commonalities versus consumer innovations from the developed world are assessed and effects of innovation-relevant resources and contextual factors on the innovative outcomes are examined. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the specific resource-scarce context and different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets.
Detail Book of Consumer Innovation at the Base of the Pyramid PDF
- Author : Sarah Praceus
- Release : 09 April 2014
- Publisher : Springer Science & Business Media
- ISBN : 9783658051051
- Genre : Business & Economics
- Total Page : 185 pages
- Language : English
- PDF File Size : 19,6 Mb
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