Consumer Behaviour and Analytics is popular PDF and ePub book, written by Andrew Smith in 2019-08-13, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Consumer Behaviour and Analytics can be Read Online from any device for your convenience.
Consumer Behaviour and Analytics Book PDF Summary
Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics or a supplementary text for other marketing modules.
Detail Book of Consumer Behaviour and Analytics PDF
- Author : Andrew Smith
- Release : 13 August 2019
- Publisher : Routledge
- ISBN : 9780429953354
- Genre : Business & Economics
- Total Page : 219 pages
- Language : English
- PDF File Size : 8,6 Mb
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