Complaint Management and Channel Choice is popular PDF and ePub book, written by Stefan Garding in 2015-05-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Complaint Management and Channel Choice can be Read Online from any device for your convenience.
Complaint Management and Channel Choice Book PDF Summary
This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each complaint channel.
Detail Book of Complaint Management and Channel Choice PDF
- Author : Stefan Garding
- Release : 14 May 2015
- Publisher : Springer
- ISBN : 9783319181790
- Genre : Business & Economics
- Total Page : 113 pages
- Language : English
- PDF File Size : 14,7 Mb
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