Global Competitive Strategy is popular PDF and ePub book, written by Daniel F. Spulber in 2007-07-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Global Competitive Strategy can be Read Online from any device for your convenience.
Global Competitive Strategy Book PDF Summary
Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.
Detail Book of Global Competitive Strategy PDF
- Author : Daniel F. Spulber
- Release : 02 July 2007
- Publisher : Cambridge University Press
- ISBN : 9781139467117
- Genre : Business & Economics
- Total Page : 305 pages
- Language : English
- PDF File Size : 20,7 Mb
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