Commercialisation and Innovation Strategy in Small Firms is popular PDF and ePub book, written by Tim Mazzarol in 2022-06-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Commercialisation and Innovation Strategy in Small Firms can be Read Online from any device for your convenience.
Commercialisation and Innovation Strategy in Small Firms Book PDF Summary
This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and “best practice” models of NPD and commercialisation. The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.
Detail Book of Commercialisation and Innovation Strategy in Small Firms PDF
- Author : Tim Mazzarol
- Release : 30 June 2022
- Publisher : Springer Nature
- ISBN : 9789811926518
- Genre : Business & Economics
- Total Page : 506 pages
- Language : English
- PDF File Size : 15,7 Mb
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