Co Creation of High Tech Products in the B2B Domain is popular PDF and ePub book, written by Leontin Karl Grafmüller in 2019-11-05, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Co Creation of High Tech Products in the B2B Domain can be Read Online from any device for your convenience.

Co Creation of High Tech Products in the B2B Domain Book PDF Summary

Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation processes of a firm to jointly develop new products. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications. The author investigates this topic from different angles and showcases how the challenges involved are faced to enhance both the efficiency and efficacy of the co-creation of high-tech products in the B2B domain.

Detail Book of Co Creation of High Tech Products in the B2B Domain PDF

Co Creation of High Tech Products in the B2B Domain
  • Author : Leontin Karl Grafmüller
  • Release : 05 November 2019
  • Publisher : Springer Nature
  • ISBN : 9783658284121
  • Genre : Business & Economics
  • Total Page : 196 pages
  • Language : English
  • PDF File Size : 12,6 Mb

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