Choice set Demand in Revenue Management Unconstraining Forecasting and Optimization is popular PDF and ePub book, written by Alwin Haensel in 2012-06-27, it is a fantastic choice for those who relish reading online the Uncategoriezed genre. Let's immerse ourselves in this engaging Uncategoriezed book by exploring the summary and details provided below. Remember, Choice set Demand in Revenue Management Unconstraining Forecasting and Optimization can be Read Online from any device for your convenience.
Choice set Demand in Revenue Management Unconstraining Forecasting and Optimization Book PDF Summary
Focus on Profit! Maximize your revenue and profit by understanding and considering your customers’ buying behavior. How price sensitive are your customers? What are their preferences? How strong are the competitor influences or cannibalization effects in your own product portfolio? These questions must be answered analytically, in order to obtain a quantitative understanding of the customers’ choice process and hence a clear picture of the demand in the market. We propose the notion of choice-sets as our model for the customers’ preferences and buying decisions. The unconstraining is the related process which extracts demand information with choice behavior from product sales data. Once, we obtained the information of current and past demand data, the immediate next step is the demand forecasting. Finally, with an accurate estimate of the future demand, we continue with the optimization process, to derive optimal sales controls and pricing actions which maximize the overall revenue or profit.
Detail Book of Choice set Demand in Revenue Management Unconstraining Forecasting and Optimization PDF
- Author : Alwin Haensel
- Release : 27 June 2012
- Publisher : Alwin Haensel
- ISBN : 9789081909501
- Genre : Uncategoriezed
- Total Page : 189 pages
- Language : English
- PDF File Size : 14,9 Mb
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