Channel Strategies and Marketing Mix in a Connected World is popular PDF and ePub book, written by Saibal Ray in 2019-12-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Channel Strategies and Marketing Mix in a Connected World can be Read Online from any device for your convenience.
Channel Strategies and Marketing Mix in a Connected World Book PDF Summary
This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Keeping in mind the growing digitalization of business processes in the retail world and the move towards omni-channel retailing, the book introduces the state-of-the-art academic and practitioner studies along these dimensions that could enhance the understanding of the potential impact that new technologies and strategies can have on practice in the near future. When launching a new product/service to market, firms usually consider various components of the marketing mix to influence consumers’ purchase behaviors, such as product design, convenience, value proposition, promotions, sustainability initiatives, etc. This mix varies depending on the specific channel and consumer niche that the firm is targeting. But this book shows how channel strategy also influences the effectiveness in utilizing the marketing mix to attract potential customers.
Detail Book of Channel Strategies and Marketing Mix in a Connected World PDF
- Author : Saibal Ray
- Release : 14 December 2019
- Publisher : Springer Nature
- ISBN : 9783030317331
- Genre : Business & Economics
- Total Page : 282 pages
- Language : English
- PDF File Size : 20,7 Mb
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