Challenging Corporate Social Responsibility is popular PDF and ePub book, written by Jessalynn R. Strauss in 2015-05-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Challenging Corporate Social Responsibility can be Read Online from any device for your convenience.
Challenging Corporate Social Responsibility Book PDF Summary
The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers’ purchase decisions. Arguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a particularly challenging context - casino gaming. Originally the province of seedy, backdoor establishments in isolated cities, casino gaming has become a multibillion-dollar global industry. Drawing on in-depth research in Las Vegas, this unique study examines how and why corporations in the casino industry interpret and engage in CSR through community support, environmental issues, labor rights, and corporate governance. Through in-depth analysis of CSR in this industry, this book adds a new dimension to the debate on the role of CSR and public relations in business. Given the burgeoning relationship between CSR and corporate PR, the book seeks to illuminate CSR’s complexities, contradictions, and moral obligations. It will be of interest to all scholars of public relations, corporate communications, and corporate reputation.
Detail Book of Challenging Corporate Social Responsibility PDF
- Author : Jessalynn R. Strauss
- Release : 01 May 2015
- Publisher : Routledge
- ISBN : 9781134566464
- Genre : Business & Economics
- Total Page : 162 pages
- Language : English
- PDF File Size : 12,8 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Challenging Corporate Social Responsibility by Jessalynn R. Strauss, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.
