Buzzmarketing is popular PDF and ePub book, written by Mark Hughes in 2005-07-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Buzzmarketing can be Read Online from any device for your convenience.
Buzzmarketing Book PDF Summary
"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
Detail Book of Buzzmarketing PDF
- Author : Mark Hughes
- Release : 07 July 2005
- Publisher : Penguin
- ISBN : 9781101218402
- Genre : Business & Economics
- Total Page : 262 pages
- Language : English
- PDF File Size : 20,5 Mb
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