Business Strategy in a Semiglobal Economy is popular PDF and ePub book, written by Panos Mourdoukoutas in 2015-03-26, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Business Strategy in a Semiglobal Economy can be Read Online from any device for your convenience.
Business Strategy in a Semiglobal Economy Book PDF Summary
This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
Detail Book of Business Strategy in a Semiglobal Economy PDF
- Author : Panos Mourdoukoutas
- Release : 26 March 2015
- Publisher : Routledge
- ISBN : 9781317475491
- Genre : Business & Economics
- Total Page : 232 pages
- Language : English
- PDF File Size : 15,6 Mb
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