Business Research Methods is popular PDF and ePub book, written by S. N. Murthy in 2009, it is a fantastic choice for those who relish reading online the Business genre. Let's immerse ourselves in this engaging Business book by exploring the summary and details provided below. Remember, Business Research Methods can be Read Online from any device for your convenience.
Business Research Methods Book PDF Summary
Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce. The main focus is on the Indian context. Various analytical tools used in research methods are given along with exhaustive coverage and illustrations. Assignments are included in various chapters to help in acquiring in-depth subject knowledge and application orientation. The book contains 7 sections divided into 23 chapters. Case studies are included which will help to develop analytical skills. SPSS application has been described wherever necessary. The book can be of great help to MBA, PGDBM, MMS, BBA and Commerce students.
Detail Book of Business Research Methods PDF
- Author : S. N. Murthy
- Release : 30 June 2024
- Publisher : Excel Books India
- ISBN : 8174465790
- Genre : Business
- Total Page : 416 pages
- Language : English
- PDF File Size : 21,6 Mb
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