Building a Marketing Plan is popular PDF and ePub book, written by Ho Yin Wong in 2011-07-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Building a Marketing Plan can be Read Online from any device for your convenience.
Building a Marketing Plan Book PDF Summary
The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an early stage. In response to these issues, the proposed manuscript covers the themes of planning, implementing and controlling marketing activities, which will provide guidance to marketers and non-marketer alike, in undertaking a marketing plan. The latest research findings in the marketing area are included. This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful.
Detail Book of Building a Marketing Plan PDF
- Author : Ho Yin Wong
- Release : 15 July 2011
- Publisher : Business Expert Press
- ISBN : 9781606491607
- Genre : Business & Economics
- Total Page : 238 pages
- Language : English
- PDF File Size : 17,8 Mb
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