Branding and Sustainable Competitive Advantage Building Virtual Presence is popular PDF and ePub book, written by Kapoor, Avinash in 2011-09-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Branding and Sustainable Competitive Advantage Building Virtual Presence can be Read Online from any device for your convenience.
Branding and Sustainable Competitive Advantage Building Virtual Presence Book PDF Summary
Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers’ minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers’ perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.
Detail Book of Branding and Sustainable Competitive Advantage Building Virtual Presence PDF
- Author : Kapoor, Avinash
- Release : 30 September 2011
- Publisher : IGI Global
- ISBN : 9781613501726
- Genre : Business & Economics
- Total Page : 294 pages
- Language : English
- PDF File Size : 16,8 Mb
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