Branded Entertainment in Korea is popular PDF and ePub book, written by Hyunsun Yoon in 2020-11-29, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Branded Entertainment in Korea can be Read Online from any device for your convenience.
Branded Entertainment in Korea Book PDF Summary
Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, considering the impact and implications for communication users and regulators as well as industry actors. Over 30 cases from 2013 to 2019 are offered to provide an up-to-date account of current developments, with a closer look at the ethical challenges and controversies surrounding branded entertainment. The book also provides a review of branded entertainment-related literature in order to help the readers to understand this growing marketing discipline. This is a valuable case study for scholars and students of critical advertising studies, as well as those interested in broader disciplines of communication and media studies.
Detail Book of Branded Entertainment in Korea PDF
- Author : Hyunsun Yoon
- Release : 29 November 2020
- Publisher : Routledge
- ISBN : 9780429557132
- Genre : Business & Economics
- Total Page : 66 pages
- Language : English
- PDF File Size : 19,8 Mb
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