Engaging Consumers through Branded Entertainment and Convergent Media is popular PDF and ePub book, written by Parreno, Jose Marti in 2015-04-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Engaging Consumers through Branded Entertainment and Convergent Media can be Read Online from any device for your convenience.
Engaging Consumers through Branded Entertainment and Convergent Media Book PDF Summary
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.
Detail Book of Engaging Consumers through Branded Entertainment and Convergent Media PDF
- Author : Parreno, Jose Marti
- Release : 30 April 2015
- Publisher : IGI Global
- ISBN : 9781466683433
- Genre : Business & Economics
- Total Page : 374 pages
- Language : English
- PDF File Size : 19,7 Mb
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