Brand Turnaround How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference is popular PDF and ePub book, written by Karen Post in 2011-12-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Brand Turnaround How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference can be Read Online from any device for your convenience.
Brand Turnaround How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference Book PDF Summary
Position your company to handle any brand crisis—instantly and effectively Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround! Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can use to make a positive difference in your brand. You get the tools you need to develop a game plan within eight hours of the incident to prevent the problem from spreading; create a company culture designed to handle situations quickly and effectively; and manage emotions during the toughest days. Karen Post Known by many as The Brand Diva®, Karen Post is an international branding/marketing expert, professional speaker and author. She helps individuals, businesses and nonprofits around the world succeed with powerful, distinct brands.
Detail Book of Brand Turnaround How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference PDF
- Author : Karen Post
- Release : 16 December 2011
- Publisher : McGraw Hill Professional
- ISBN : 9780071776066
- Genre : Business & Economics
- Total Page : 288 pages
- Language : English
- PDF File Size : 9,9 Mb
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