Brand Protection in the Online World is popular PDF and ePub book, written by David N. Barnett in 2016-12-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Brand Protection in the Online World can be Read Online from any device for your convenience.
Brand Protection in the Online World Book PDF Summary
The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be employed by brand owners to monitor and prevent potential attacks on their brand. Brand Protection in the Online World explains the full scope of Internet infringement, and associated monitoring and enforcement options that are most relevant to brand owners and managers. Covering crucial topics such as brand abuse, counterfeiting, fraud, digital piracy and more, Brand Protection in the Online World provides a clear and in-depth exploration of the importance of, and ideas behind, the brand-protection industry.
Detail Book of Brand Protection in the Online World PDF
- Author : David N. Barnett
- Release : 03 December 2016
- Publisher : Kogan Page Publishers
- ISBN : 9780749478704
- Genre : Business & Economics
- Total Page : 280 pages
- Language : English
- PDF File Size : 20,5 Mb
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