Brand Positioning is popular PDF and ePub book, written by Erik Kostelijk in 2020-01-23, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Brand Positioning can be Read Online from any device for your convenience.
Brand Positioning Book PDF Summary
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity and brand image, and analysing how these can be transformed into a successful positioning strategy, using international case studies, examples and practical exercises. This textbook will be core reading for advanced undergraduate and postgraduate students of marketing strategy, branding, marketing communications and consumer behaviour. It will also be of great value to marketing and communications professionals looking to develop and maintain their company’s brand.
Detail Book of Brand Positioning PDF
- Author : Erik Kostelijk
- Release : 23 January 2020
- Publisher : Routledge
- ISBN : 9781000025064
- Genre : Business & Economics
- Total Page : 309 pages
- Language : English
- PDF File Size : 20,7 Mb
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