Brand Aesthetics is popular PDF and ePub book, written by G. Mazzalovo in 2012-07-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Brand Aesthetics can be Read Online from any device for your convenience.
Brand Aesthetics Book PDF Summary
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
Detail Book of Brand Aesthetics PDF
- Author : G. Mazzalovo
- Release : 24 July 2012
- Publisher : Springer
- ISBN : 9781137025609
- Genre : Business & Economics
- Total Page : 169 pages
- Language : English
- PDF File Size : 10,7 Mb
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