Brand Beauty Unleashed is popular PDF and ePub book, written by Roberto M. Álvarez del Blanco in 2020-03-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Brand Beauty Unleashed can be Read Online from any device for your convenience.
Brand Beauty Unleashed Book PDF Summary
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.
Detail Book of Brand Beauty Unleashed PDF
- Author : Roberto M. Álvarez del Blanco
- Release : 12 March 2020
- Publisher : Routledge
- ISBN : 9780429655456
- Genre : Business & Economics
- Total Page : 312 pages
- Language : English
- PDF File Size : 19,5 Mb
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