Blue Ocean Strategy with Harvard Business Review Classic Article Red Ocean Traps 2 Books is popular PDF and ePub book, written by W. Chan Kim in 2017-06-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Blue Ocean Strategy with Harvard Business Review Classic Article Red Ocean Traps 2 Books can be Read Online from any device for your convenience.
Blue Ocean Strategy with Harvard Business Review Classic Article Red Ocean Traps 2 Books Book PDF Summary
Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic articles “Blue Ocean Leadership” and “Red Ocean Traps.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Red Ocean Traps,” the authors show how managers’ mental models—ingrained assumptions and theories about the way the world works—undermine attempts to discover uncontested new market spaces. The authors provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to blue ocean spaces with ample potential.
Detail Book of Blue Ocean Strategy with Harvard Business Review Classic Article Red Ocean Traps 2 Books PDF
- Author : W. Chan Kim
- Release : 27 June 2017
- Publisher : Harvard Business Press
- ISBN : 9781633694163
- Genre : Business & Economics
- Total Page : 384 pages
- Language : English
- PDF File Size : 16,5 Mb
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