Blue Ocean Strategy with Harvard Business Review Classic Article Blue Ocean Leadership 2 Books is popular PDF and ePub book, written by W. Chan Kim in 2017-06-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Blue Ocean Strategy with Harvard Business Review Classic Article Blue Ocean Leadership 2 Books can be Read Online from any device for your convenience.
Blue Ocean Strategy with Harvard Business Review Classic Article Blue Ocean Leadership 2 Books Book PDF Summary
Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Renée Mauborgne brings together their perennial bestseller book Blue Ocean Strategy with their classic article “Blue Ocean Leadership.” Blue Ocean Strategy, the global phenomenon that has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), Kim and Mauborgne argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. The book presents a systematic approach to making competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. In the article “Blue Ocean Leadership,” the authors apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and realized talent and energy of employees. The authors offer a systematic method for uncovering, at every level of the organization, which leadership acts and activities will inspire employees to give it their all and a process for getting managers throughout the company to undertake these tasks.
Detail Book of Blue Ocean Strategy with Harvard Business Review Classic Article Blue Ocean Leadership 2 Books PDF
- Author : W. Chan Kim
- Release : 27 June 2017
- Publisher : Harvard Business Press
- ISBN : 9781633694156
- Genre : Business & Economics
- Total Page : 400 pages
- Language : English
- PDF File Size : 20,9 Mb
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