Blue Ocean Strategy Beyond Disruption Collection 2 Books is popular PDF and ePub book, written by W. Chan Kim in 2024-01-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Blue Ocean Strategy Beyond Disruption Collection 2 Books can be Read Online from any device for your convenience.
Blue Ocean Strategy Beyond Disruption Collection 2 Books Book PDF Summary
The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future. These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers—in untapped new market spaces free of competition. Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.
Detail Book of Blue Ocean Strategy Beyond Disruption Collection 2 Books PDF
- Author : W. Chan Kim
- Release : 09 January 2024
- Publisher : Harvard Business Press
- ISBN : 9781647829681
- Genre : Business & Economics
- Total Page : 324 pages
- Language : English
- PDF File Size : 10,8 Mb
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